BETC Paris’ creative director Nick Bakshi shows how cinematic storytelling is ushering in a new era for the brand and says why we could be on the cusp of a car ad renaissance.

These vehicles are being developed with Mitsubishi Motors based on PSA Peugeot Citroen's existing gasoline-powered commercial vehicles. In addition, Mitsubishi and PSA Peugeot Citroen have a ...