In a world where consumers increasingly expect brands to take a stand on social and political issues, Coca-Cola's Global Chief Marketing Officer, Manuel "Manolo" Arroyo, recently declared that the ...

According to Khalil Younes, Executive Vice President of Marketing & New Businesses at The Coca-Cola Company in Japan, the secret of the company’s international longevity is down to two things: the ...

Mr. Daly said. Personalizing mobile Apps also continue to play a key role in Coca-Cola's marketing efforts. Coca-Cola announced a new version of its Freestyle app this week, which lets consumers mix ...