The successful registration of a color as a trademark requires the courts to assess whether the color has developed secondary meaning with respect to a specific brand. Trademarks are recognized ...

Think Home Depot, Breast Cancer Awareness, the Artist Formerly Known as Prince. Some companies actually do own their colors. Tiffany, for example, has registered its trademark robin's egg blue as a ...

Our primary brand color is Northwestern Purple. The new Northwestern Purple is a custom ink color and can no longer be referenced by a Pantone number. Designers and vendors must refer to approved ...

Although our color system is monochromatic, in certain instances, another color may need to be used. For those circumstances, we have developed this set of secondary colors. These colors should be ...

With the use of green, which is often used to signal health and restoration, Subway looks to convey the values of freshness which it has put at the core of its brand. Yellow is also another color ...

Coca-Cola Red. Home Depot Orange. Tiffany Blue. Academics and corporations, like Google, have been researching the power of color in the working world, in everything from workspaces to marketing ...

When using colors in digital application, be mindful of accessible color combinations. Brandeis’ primary brand color is a dark navy blue called “Brandeis Blue.” Brandeis Blue represents the university ...

Here’s an overview of what this year’s big home color trends will be, including the top picks from all the big paint brands, ...