So before embarking on a successful return on customer engagement strategy, organizations must implement the following five key components ... Lifecycle Historically, Marketing's focus on the customer ...

Most so-called "viral" campaigns are made up of both viral and non-viral components. Current metrics for evaluating viral campaigns do ... In compiling a recent case for long-term, sustained ...

Digital marketing leverages various online technologies such as websites, social media platforms, blogs, email campaig ...