Nikhil Kumar, Chief Growth Officer, mediasmart, explains how emerging trends like connected TV, digital out-of-home, and ...

LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today announced findings from a newly released ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

While public relations specialists tend to favor traditional media outlets for good reasons, their reluctance to use ...

As Connected TV platforms are set to alter the landscape of broadcast advertising, personalization emerges ... Read More ...

With a potential TikTok ban still looming and platforms competing for relevance, one big question looms for brands: where should their content go next? Joe Perello, founder and CEO of Props, believes ...

Amazon released a new AI product in its demand-side platform focused on connected TV advertisers, helping them target brand ...

Family time remains a priority, CTV is overtaking linear TV, and culturally mindful omnichannel advertising remain key for ...

The rise of CTV advertising is closely tied to changes in consumer viewing habits as audiences increasingly prefer digital ...

In TV Ad Land, the road to streaming media convergence still stretches far into the distance. TV content may be bundled into streaming services, but from the advertiser standpoint, the data is still ...