A study of the theory and practice of changing consumer behaviour through marketing programmes. The course critically evaluates traditional cognitive models of consumer behaviour and alternative ...

Situation Overview + Initial Challenge A major national brand faced a significant operational crisis that affected multiple ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

A study of the changing nature of consumer behaviour in a dynamic environment. Psychological, sociological and individual factors are investigated with reference to how they affect consumer behaviour.

Consumer behavior—or how people buy and use goods ... like the latest iPhone or an impractical pair of high-heeled shoes? The study of why people make such purchases—which are often irrational ...

Consumer behavior—or how people buy and use goods ... like the latest iPhone or an impractical pair of high-heeled shoes? The study of why people make such purchases—which are often irrational ...

Businesses are increasingly shifting toward online marketing. However, the effects of offline and online marketing on consumer behavior have not been comparatively examined. A team of Japanese ...

A study published in Travel Behaviour and Society explores the role of gender associations in the adoption of electric ...