In content marketing, "more" has traditionally meant, well, more. Prospects typically consume 13 pieces of content before making a buying decision, according to studies. However, that's the old world.

27,000,000 pieces of content are shared each day. Recently, marketing expert Mark Schaefer brewed-up a storm with his piece on content shock. Mark argued that the world of content writing is becoming ...

The digital climate has created a much more relevant content marketing strategy that is aimed at getting brands established ...

You decide to learn the art of maximizing existing content, leverage what worked in the past, refresh it for the present, and ...

As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on ...

Backspace Marketing is redefining the way SaaS companies approach content marketing. With a specialized focus on the software ...