Simply having access to data isn’t enough. To truly make it work for your campaigns, you need to know how to use it properly.

As a marketing sales lead book, "Imposters on the Zoom!" focuses on a clear, six-step blueprint designed to drive sales leads ...

LinkedIn unveils a new conversion API and upgrades to its revenue attribution report to help B2B marketers maximize their ...

With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay competitive. The post Why marketing engagement metrics actually do matter ...

Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce. The report was based on analysis of 74.5 ...