The train first appeared in ads in 2005, and since Coors Light “was the fastest volume share gainer in total beer last year,” the time was right to bring the train back, Colucci says.

Coors Light has turned a "case of the Mondays" into a case of actual beer. Two days after rolling out an advertising campaign that included a hard-to-miss typographical error, Molson Coors ...

there’s a festive theme running through the big beer brands at the moment. Coming in right on cue is Coors Light, which has dropped its beer bows in an effort to make average gifts all the better.

This year, Coors Light is turning the phrase into a literal case of beer with Mondays Light, which is new limited-time packaging "designed to bring chill to one of the worst Mondays of the year ...