The Colorado-based beer manufacturer has turned the play call into ad campaign, with a new TV ad and special cans to ...

On specially marked cases of Coors Light, users can find a unique PIN, which they can send as a keyword via text message to the short code 26677 in order to enter the contest. Users who are more ...

Coors Light is taking advantage of an audible Steelers quarterback Russell Wilson called on Sunday Night Football couple ...

“The fact that he can’t actually promote Coors Light due to contractual guidelines,” Marcelo Pascoa, vice president of marketing for Coors, said via an email interview, “presents a unique ...