The ad became popular, not just for its anti-smoking message, but also for its strong advocacy of using sanitary napkins, directly linking the harmful effects of tobacco to the importance of women ...
However, anti-smoking campaigners described the campaign as a "PR stunt". The text of the advertisement runs: "Our New Year's Resolution: we're trying to give up cigarettes". It goes on to ...
The FDA required that warnings about the risks of smoking occupy the top 50% of cigarette packs and top 20% of advertisements ... endorse the US government's anti-smoking message through images ...