High rankings don’t guarantee traffic. Optimize your metadata, use psychological triggers, and leverage data for more clicks.

Yet, as technology evolves and customer expectations soar, the traditional metrics that once governed contact centre performance are proving inadequate in capturing the nuances of modern customer ...

When you're evaluating the success of your email marketing strategy, open rates are just one piece of the puzzle. Additional metrics, such as conversion rate, clickthrough rate (CTR), and overall ...

Bigger is indeed sometimes better in digital advertising, according to a recent benchmarks report from PointRoll. Larger, Rising Star display ad formats introduced by the IAB in 2012 had a 70% higher ...

From data to insights: Redefining contact centre success beyond traditional metrics in the digital age. As technology evolves and customer expectations soar, traditional metrics no longer capture ...