"I’m letting go of one thing (my shop) to make larger space for more important things." The brand is known for selling clothing accessories with the Johnny Cupcakes logo, which is a cross ...

Johnny Cupcakes on Newbury Street closed ... Earle remained optimistic about the future of his brand. “I’m letting go of one thing (my shop) to make larger space for more important things ...

Inside, the shop smells like frosting and resembles ... while at least 2,000 customers have gotten a tattoo of the brand's cupcake and crossbones logo. The brand and its customers also have ...