Finkelman, Dan, Tony Goland, Leonard A. Schlesinger, Dinah Nemeroff, Ron Zemke, and Claus Moller. "Case of the Complaining Customer (HBR Case Study and Commentary)." Art. 90304. Harvard Business ...
An important and familiar marketing and sales tool is the customer case study. Customer case studies present an account of what happened and how you enabled a specific customer. They illustrate key ...
No matter the size or reach of your organization, this study offers insights on how to maintain a solid grasp on brand and product perceptions in the marketplace while driving increased customer ...
Civic Science on MSN19 天
Crisis Management Case Study: Critical Incident Response for National BrandSituation Overview + Initial Challenge A major national brand faced a significant operational crisis that affected multiple locations in specific regions nationwide. The situation demanded immediate ...
Korea Joongang Daily on MSN8 天
Olive Young's growth focus of Harvard Business School case studyCJ Olive Young’s logistics model and growth in the Korean cosmetics market was discussed as a case study at Harvard Business ...
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