And most customers who suffer a bad customer experience spread negative word-of-mouth. Recent research* conducted by B2B International found that only 14% of large B2B organizations are truly customer ...

That said, a good B2B customer retention plan isn't about being defensive ... What that means is education should sit right at the center of the onboarding process to ensure that your customers are ...

For The Drum’s B2B Focus, we talk to HubSpot’s Nicolas ... But with AI, if the system knows that a customer has recently purchased a washing machine, it might skip over recommending that ...