For most of the 20th century, the consumer decision-making process was encapsulated neatly in a simple three-step consumer journey: need, purchase, and experience. These steps were dubbed “moments of ...

They are looking to identify, target, and start dialogues with unique audience segments across all stages of the customer decision journey (CDJ), especially post-purchase stages such as retention and ...

Consumer packaged goods (CPG) brands operate in a constantly evolving environment that is complex, dynamic and easily disrupted by new options and inputs —online and offline. Brand decision makers are ...

See also According to Bhikhan, AI use is not just about automation – it’s about unlocking new customer experiences, driving growth and enabling smarter decision-making. By empowering people to ...