Sentiment analysis — a technique that uses natural language processing (NLP), machine learning (ML) and AI to gauge emotions in customer interactions — has emerged as a powerful tool for ...
The emotions customers experience during the support journey can make or break the customer relationship. People are driven by emotion. We may think of ourselves as highly logical beings, and we can ...
What makes an image go viral? Which emotions inspire viewing and sharing? Are people of different ages and genders motivated to share by different factors? Fractl, a digital agency, recently set out ...
This underscores the need for businesses to go beyond rational surveys and surface-level feedback, instead tapping into the emotional drivers that guide customer choices. Imagine this: emotions drive ...