As a result, businesses cannot afford to lean on legacy approaches to business change, customer engagement ... the “State of Marketing,” companies are organizing on four fronts: 1) Evolving ...

customer expectations are higher than ever. The shift from traditional marketing methods to digital strategies has brought about a new era of consumer engagement. Yet, many businesses struggle to ...

Gamification in the form of challenge offers is an emergent addition to the digital customer loyalty experience. Challenge ...

Web3 projects need vibrant communities to thrive, making it essential to overcome fake interactions and cultivate genuine ...

The rapid advancement of artificial intelligence (AI) technologies is reshaping the corporate landscape, offering unparalleled opportunities ...