So, less than a quarter of B2B revenue actually comes from new accounts. Dig deeper: Why marketers must move from retention tactics ... Finally, using data analytics and customer insights is paramount ...

One of the standout features of Supportbench is its ability to help B2B teams scale their support efforts. The platform's unified workflows and customizable experience allow businesses to respond ...

Many B2B marketers may already ... organizations select their target accounts (see Figure 1, below). Account selection: For some users, the most valuable ABM platform capability involves helping ...

B2B customer retention is crucial for the long-term success of any account management strategy. It costs much more to acquire a new customer than to keep an existing one, and loyal customers are ...

Business-to-business (B2B) marketers hoping to drive growth should focus on mental availability – that is, the likelihood their brand will come to a customer’s mind in different buying situations.

B2B sales are becoming more digitalised, with fewer face-to-face meetings. Find out why marketing is taking on more sales ...