However, customer value is equally important as a metric for your marketing and sales campaigns. Working out CLV can show you which demographic of customers is likely to contribute the most value to ...

Growing revenue by driving up customer lifetime value can also be viewed as the easiest way to do it. Though customer marketing is complex, technology is making it incredibly more manageable and ...

Slow marketing is a philosophy that emphasizes emotional resonance and genuine value. In contrast to noisy hard-sell ...

There’s no time like the start of a new year to refresh your marketing goals or put a new spin on an old strategy.

A Paradigm Shift in Measuring Customer Value Traditionally, CLV was a financial snapshot, focused on predicting the direct ...

Gupta, Sunil, and Donald R. Lehmann. Managing Customers as Investments: The Strategic Value of Customers in the Long Run. Wharton School Publishing, 2005. (2006 winner of the annual Berry-AMA book ...

Brightcove (NASDAQ: BCOV), the world’s most trusted streaming technology company, is sharing significant enhancements to its platform through strategic partnerships to enhance the video content ...