Demographic segmentation refers to grouping consumers on the basis of such characteristics as age, ethnicity, family stage, gender, income, occupation, and religion (Table 5.4). Demographic and ...

Customer segmentation involves dividing your customer base into groups determined by demographics, shared tastes, loyalty, or other attributes, usually with the help of a CRM software platform.

Understanding these segments allows me to create targeted campaigns that speak directly to my audience’s needs and desires.

Here are some common techniques and approaches used in customer base segmentation: 1. Demographic Segmentation: This approach ...

The 2016 US presidential election is perhaps the biggest and most public failure of segmentation models in recent memory. Most models not only predicted Hillary Clinton's victory by a comfortable ...

I define these two segments as 'outward-bound women.' The size of the New Demographics segments is defined by setting the attitudes of housewives and working women towards work, in proportion with the ...

Understanding the demographics of your target customers is critical for the success of your business. Not only do you need to understand them in order to decide exactly what your product and ...

I usually combine the New Demographics segmentation with the life-cycle typology. This creates a sixteen-cell analytical model. Incidentally, I believe it is important to clarify the 'nonworking' ...

Earnest Analytics, the leading data analytics firm for investors, companies, and consulting firms, has launched new customer ...