Advertising is an integral element of modern life. In spite of its rapid growth in recent years (Shavitt, Lowrey, and Haefner, 1998), the advertising industry has been concerned with improving its ...

It turns out that values are far more reliable than demographics and psychographics combined, according to David Allison, author of The Death of Demographics, Valuegraphics Marketing for a Values ...

Nishant Kashikar, Country Manager - India and Gulf, Tourism Australia, talks about Tourism Australia’s latest marketing campaigns, leveraging Australian cricketers and more ...

Earnest Analytics Customer Groups will launch with five distinct classifications that incorporate spending patterns, household demographics, and psychographics. The Earnest team plans to add more ...

iMedia Brands, the owner of the ShopHQ home-shopping network, is seeking to reach new audiences with channels targeted at particular niches. Home shopping is a mainstay of cable and satellite ...

household demographics, and psychographics. The Earnest team plans to add more distinct Customer Groups in the coming months. "Customer Groups elevate the insights available in our Orion dataset ...

Earnest Analytics Customer Groups will launch with five distinct classifications that incorporate spending patterns, household demographics, and psychographics. The Earnest team plans to add more ...