author of The Death of Demographics, Valuegraphics Marketing for a Values-Driven World. Valuegraphics are derived from a database with almost one million surveys from 180 countries in nine global ...

Facebook's surprisingly strong statistics in terms of gender breakdown, income levels, and age diversity makes it the obvious go-to marketing platform. Our report also spotlights similar ...

To thrive in an oversaturated digital ecosystem, businesses must innovate beyond conventional advertising approaches and ...

When US luxury marketers consider how to market their products and services, they need to remember that 'luxury' means different things to those they define as their target consumers. Marketers should ...