Learn why these differences matter and ... is what can help build brand loyalty in B2B marketing. B2C sales rely on building a positive relationship between the buyer and the brand or product.

It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people ...

The segmentation in terms of business (B2B) and consumer (B2C) behaviour is a misleading dichotomy, to begin with. Today, we live in an economy where there is a thin line of difference between a ...

On the surface, there are stark differences between business-to-business marketing and business-to-consumer ... Every one of our prospective customers -- both B2B and B2C -- has not just a tiny screen ...

In the world of marketing, there's a misperception that B2B marketing is serious and logical and that B2C marketing is fun and creative ... B2B brands must remember that B2B marketing takes place ...