With so many key entry and engagement points and possibilities, many have abandoned the idea of a funnel entirely. Today, in this digital age of mobile, social media, and brave new world of marketing, ...

Are you finding it hard to make consistent sales and turn leads into loyal customers? The secret to growing your business ...

Its simplicity and impact at the bottom-of-funnel (BoF) have made it a reliable conversion driver. However, in today’s complex, multichannel landscape, click-based metrics paint a misleading picture ...

We believe that brand lift – a set of metrics including awareness, consideration, preference and action intent – is a key measurement for any digital advertiser looking ... these different stages in ...

You need to pick KPIs that matter for your business and tie them to relevant metrics. Clients commonly apply uniform goals to ...

Subscription campaigns are often overlooked as part of the marketing funnel but play a critical role in nurturing long-term engagement. Unlike traditional funnel metrics focusing on immediate ...

By embracing a more nuanced approach to marketing attribution, brands can ensure they drive immediate sales and cultivate lasting relationships with their consumers.