Most companies base their market segmentation on available fields in their CRM, their clients' purchase history, or other digital behaviors identified within their business. Those with marketing ...

Embarking on a digital marketing journey can be daunting for new entrepreneurs. By focusing on building a strong brand, ...

Digital marketing is at a crossroads. The explosion of AI has begun to make publishers nervous about not only automated ...

Segmentation allows brands to identify and target potentially lucrative consumer subgroups. This can influence marketing strategy, NPD and corporate positioning as well as having application to more ...

Download a FREE Sample Report in minutes! 1.1 Fastest growing segment: The on-premises segment dominates the global digital twin market due to the heightened security concerns of large enterprises ...