Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...

Through this partnership, Cedara will provide Adnuntius with a transparent carbon footprint analysis of its operations, ...

In 2025, programmatic will continue to overtake managed campaigns, and it’s for the betterment of advertiser campaigns.” As VP, US Sales for Vevo, Melissa Sofo leads the network's direct sales team in ...

New Delhi: The digital advertising ecosystem is evolving, and programmatic advertising has been a game changer in redefining how advertisers connect with consumers with personalised, efficient and ...

Leading furniture retailer DFS is sitting pretty after significantly increasing its return on ad spend (ROAS) since ...

Jonathan D’Souza-Rauto of Kepler EMEA explains why programmatic marketing will have to address the subject this year. Regulatory bodies are increasingly involved with how tech companies use ...