Already a key player in the New Zealand digital out-of-home (DOOH) industry, Doohly partners with some of the country’s most ...

The headlines have been full of bold predictions and impressive claims about the size of the global Programmatic DOOH market, with regions competing to outshine one another. But amidst all this ...

China is the world’s largest DOOH market by spend, worth a forecast $7.4bn in 2025 – more than three times the investment... We’re long-term subscribers to WARC and it’s a tool we use extensively. We ...

Dipankar Sanyal,CEO of Platinum Communications explains how digitization is transforming the Out of Home (OOH) advertising ...

The latest Pattison Market Tracker shows that adding digital OOH to social media increases attention, positive perception and ...

"Today, the number we use is that digital out of home is 10% of the market, and further programmatic is 10% of that as well, hence, it's just 1% of the overall out-of-home market," Mehta explained.

This partnership further cements DoohClick’s growth in the South African market, where the platform is already trusted by ...

Perion stock dropped 12% on Q4 earnings but shows potential with strong CTV growth, solid FCF outlook, and upside from Perion ...

However, intensifying competition in the saturated U.S. wireless market is weighing on TMUS’ margin. Amid this backdrop, the company’s effort to venture into the DOOH ad market underscores its ...