Watson, Noel H., Steven C. Wheelwright, and Brian DeLacey. "Dreyer's Slow Churned(TM) Ice Cream." Harvard Business School Case 607-018, August 2006.

With the new Frollies from Dreyer’s Grand Ice Cream, the fruity frozen flavor brings extra fun to the table. From a gigantic scoop smooshed into a cone to the character shaped frozen pop ...