This recipe for Prime Rib Roast yields a delicious and tender beef roast that will be the centerpiece of any holiday table.

This helps it cook more evenly. In a small bowl, combine the Prime Rib Rub ingredients (omit the salt if dry brining). Lightly oil the whole roast on all sides. Then generously rub the seasoning ...

Set the rib roast in a roasting pan and rub it all over with the coffee mixture, concentrating most of the rub on the fatty part of the meat. Turn the roast bone side down and let stand at room ...

That’s a cook's goal when preparing a standing beef rib roast, also known as prime rib, for the holidays ... Place the meat on a rimmed platter and pat dry well using paper towels.