and the memes they produce. On Saturday, the chase for a viral moment started early, with a little help from the Pop-Tarts Bowl’s also delightfully chaotic cousin, the Duke’s Mayo Bowl.

The Pop-Tarts Bowl kicks off today at 3:30 p.m. ET, and will bring plenty of chaos. The Duke’s Mayo Bowl will follow on January 3, for those looking for a digestif to after their pastry pageantry.