The color match is impeccable. Do not sleep on this Elf foundation. It is the truth.” It’s truly difficult to ignore all the emphatic endorsements left in the foundation’s Amazon reviews ...

The e.l.f. Halo Glow Powder Filter works as both a finishing powder and powder foundation, thanks to it’s blurring effect.

Which glow-infused sunscreen came first: Supergoop or ELF Cosmetics? Supergoop released its SPF 40 Glowscreen in 2020, and I tried it not long after. While I thought the product worked fine ...

You can’t talk about drugstore beauty brands without singing the praises of NYX and e.l.f. Both brands make excellent makeup ...

If you’re thinking about making the plunge but aren’t always trusting of influencers, just check out the reviews on Walmart’s website. It appears that customers agree that social media hype is real — ...