A good primer is key to ensuring your makeup stays put all day. Although some beauty lovers swear by high-end products that ...

When you want your makeup to last all day, we know we can rely on e.l.f.’s Power Grip Primer to make sure it doesn’t budge an ...

I know what you’re thinking, it must feel sticky and heavy on the skin. Oftentimes primers can feel like a layer of silicone sitting on top of your skin, but this non-comedogenic formula will ...

The elf Pawer Grip Primer Dog Toy is a limited-edition plush dog toy based on the primer; and it’s selling out fast. It’s a small squeaky dog toy, that not only entertains your pup for hours ...