Nearly a quarter (22%) of opt-in marketing emails never made it to inboxes in the first half of 2013, according to a recent study by Return Path. Based on a sample of nearly 1 trillion messages sent ...

Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital ...

Consumer365 explores how Klaviyo's AI-driven marketing automation enhances customer engagement, drives revenue, and simplifies multichannel ...