Coca-Cola is entering the premium milk market with its rollout of Fairlife milk. The milk brand is said to have more protein, more minerals, and less sugar in it. Fairlife is in a few test markets ...

The carnivore diet is all about consuming animal-based foods while eliminating plant-based ingredients. While many traditional diets include milk as a staple, not ...

Coke is rolling out Fairlife, a new kind of milk that has more protein and less sugar than regular milk. Will it catch on? WSJ's Annie Gasparro discusses with Lee Hawkins. Photo: Fairlife.com.

A key move? Ditching the carbonation and sticking to the basics: cow milk. Launched in 2012, Fairlife — originally founded as a joint venture between Coca-Cola and wholesale dairy producer ...

But these workers aren’t sipping Coke or Sprite. They’re drinking milk. And not the regular white stuff. Fairlife filters its milk to boost protein, reduce sugar by half and eliminate lactose ...

Premium milk brand Fairlife is tapping into The Onion?s satirical comedic theme in an attempt to market directly to teens for a soon-to-be-launched chocolate milk brand with a social media-fueled ...