Fender’s EVP of product on who its new Indonesian entry-level series is for, what its critics are getting wrong, and why this ...

“A Player series Strat at one point was $500/$600 – and that doesn't exist anymore. So that's how it was born: we wanted to make Fender more affordable and to a wider amount of people.

An evolution of the Telecaster - the first mass-manufactured solid-body electric guitar - the Fender Strat was designed to be lighter and more player-friendly than its dual pickup predecessor. Adding ...

Fender's cult-classic offset is remodelled again and could well be one of the most fun offsets we've played in recent memory ...

The Player Series was launched to bring the look ... As Fender says, “The Player II Stratocaster radiates timeless Fender charm, but under the hood, it’s primed for today’s players ...