Fender’s EVP of Product Justin Norvell explains what convinced Fender to change its mindset on where its guitars are built – and what makes the new Standards different from the Player Series (apart fr ...

Magee: If you take a look at a lot of the work in the factory ... Fender has become a household name to musicians all around the world. Here's how they make their iconic electric guitars.

Now, he’s got two signature Fender guitars to add to his many accolades ... White Acoustasonic Player that comes from the Corona factory. Notably, it’s the first time Fender has ever launched ...