There is an animal-derived binder in the yeast preparation used to ferment the whisky mash prior to distillation. These are ...

Fireball Whisky sales are soaring, and the liquor is becoming a threat to more established brands. In 2011, Fireball sold $1.9 million worth of whiskey in gas stations, convenience stores ...

Drink trends come and go ... E-commerce platform Drizly noted its top-selling flavored whiskey brands are Fireball, Crown Royal (offers apple and maple iterations), Skrewball peanut butter ...