There's betting on an actual coin toss for less than even odds, national anthem total time, halftime show song props, who the Super Bowl MVP will thank first in their speech and even the Gatorade ...

the tradition became a free advertising bonanza for Gatorade. They didn’t try to capitalize too much further on the ritual since they really had nothing to do with it in the first place.

We tell you what the color of the Gatorade for Super Bowl LIX might be. The teams have not revealed which flavor of Gatorade the players will use to hydrate during the game (which will then end up ...

This was the first Super Bowl Gatorade dump as the Giants were closing out a 39-20 win over the Broncos on Jan. 25, 1987. Jim Burt (64) first doused Bill Parcells out of spite in 1984, but the two ...