Focus groups are a qualitative research technique used to gather information about insights, feelings, expertise, and experiences from a small group, usually eight to 12 participants, who share a ...

Interviews and focus groups are essential tools of qualitative research. This guide shows students and early-career researchers how to prepare for and conduct interviews and focus groups. This book ...

A focus group generally consists of five to 12 potential customers who are asked their opinions in a group interview. Participants should fit your target market--for example, single men ages 18 to ...