Medical experts have linked improper bra fit to various health issues, including chronic headaches, shoulder strain, and persistent back pain. The right fit can alleviate these problems while ...

Getting measured is something we should all be doing more regularly. So could AI bra fittings be the future? Being taken for my first bra fitting wasn’t something I was excited about as a teenager.

Bonus: It comes with a complimentary bra extender for an even more customized fit. Over 400 shoppers have purchased the wire-free bra this month. “After spending hours searching for the perfect ...