Cereal brand Kellogg's Frosted Flakes grew sales and household penetration in the US by reimagining its Tony the Tiger brand asset as an activist on a fundraising mission for school sports programmes.

Kellogg's, a cereal brand, improved purchase intent and awareness of its Frosted Flakes mascot Tony the Tiger by leveraging the gaming platform Twitch. We’re long-term subscribers to WARC and it’s a ...

The Cereal History Exhibit touts local lore at the Battle Creek Welcome Center, while offering photo ops with Tony the Tiger ...

Amanda Balionis recently shared her experience regarding a beauty trend where her eyebrows turned orange like Tony the Tiger.