When we were young, we bounded into the cereal aisle and we already knew what we wanted: if it wasn't Froot Loops or Frosted Flakes, it was something else equally as sugary and delicious.

Pilnick, who oversees the company that produces Frosted Flakes, Froot Loops, and Corn Flakes, floated the idea last week during an interview with CNBC. His comments come on the heels of federal ...

WK Kellogg Co. produces and sells cereal based breakfast products. Its products include Frosted Flakes, Special K, Froot Loops, Raisin Bran, Frosted Mini- Wheats, Rice Krispies, Kashi, Corn Flakes ...