Its simplicity and impact at the bottom-of-funnel (BoF) have made it a reliable conversion driver. However, in today’s complex, multichannel landscape, click-based metrics paint a misleading picture ...

Everyone must be comfortable with the numbers and with what they report. 3. Measure everything—but be clear which metrics matter To know where to make adjustments, you must look for signals at every ...

VP for revenue at Brand Metrics Kristen Friesen on what she learned at Press Gazette's New York Media Strategy Network.

EDO, a TV outcomes company, and DoubleVerify, providers of a platform for digital media measurement, data, and analytics, are partnering to deliver artificial intelligence-powered optimization for ...