Here’s one such response: “I think game IAP are, in most cases, totally optional and thus have very little influence on the overall experience. …Those who only want to play “casually” will be able to ...

Mobile gamers spent $82 billion on in app purchases, while in-game sessions surged by 12% YoY SAN FRANCISCO, March 11, 2025 ...

Games employing a hybrid monetization strategy, generating revenue from both IAPs and advertising, saw 37% growth in IAP revenue year-over-year. Advertising strategies also evolved significantly ...

Sensor Tower's latest report shows that strategy games were among the most successful mobile titles in late 2024.

TikTok has triumphantly returned to app stores across the United States after a temporary ban delay due to national security concerns. In 2023, the popular short video application marked a significant ...

Melanya has dedicated her career to helping game developers and publishers embrace a data-driven culture, enabling smarter decisions and delivering impactful results. In addition, she is a Women in ...

New data published by app analytics firm Sensor Tower says TikTok & Douyin—the Chinese version—are the first non-gaming apps to surpass $6 billion in in-app purchases in 2024. TikTok also generated a ...