Coca-Cola's Japan-based canned coffee brand, Georgia, launched its My Favorite Café app, which turns vending machines into a full-on café experience. Using geotargeting technology, My Favorite Café ...

From Advertising Age, Targeting at a glance: DEMOGRAPHIC: Traditional targeting based on data such as age, gender, income and ethnicity.' GEOTARGETING: Targets a consumer in a certain geographic area ...

Digital advertising continues to grow ... Ovadia and Kalman agreed that a standout opportunity for radio in 2025 is geotargeting. This technology, which allows advertisers to deliver highly ...