Google Ads just updated Responsive Search Ads to improve asset pairing and messaging consistency. Here’s what’s changing and ...

Google search advertising spend in the U.S. rose by 17% year-on-year in the first quarter of 2024. Click growth continued to slow, hitting 4% YoY (compared to 8% in Q4 2023). Cost-per-click ...

Avoid costly mistakes in international PPC campaigns by checking these 13 critical Google Ads settings before launching.

Also known as cost-per-click (CPC), PPC is most commonly used by search engines, such as Google Ads, and on various social media platforms, including Facebook, Instagram, TikTok. Bloggers and ...

Performance marketing thrives on brand awareness. Learn how a strong brand enhances CTR, CPC, conversion rates, and overall profitability.

The ad-click growth rate rose 3% YoY for the third straight quarter on Google, but the cost-per-click (CPC) growth rate continued to decline after peaking in early 2024. The average CPC for Google ...