Deepak is AVP at Paytm. He had previously worked with companies like Reliance Entertainment-Digital, Zapak & Satyam computers. Google Analytics is the most widely used analytics tool and its ...

social media and mobile apps. This course is intended to provide an insight on the digital analytics process and present the steps to define and select metrics that support organizational strategic ...

GA4 metrics help marketers get a clear picture of how customers engage with their sites, and they offer a practical way to improve conversion rates and SEO.

With the help of sales analytics tools, companies can gain critical insights into customer behavior and market trends, enabling them to make data-driven decisions that significantly improve overall ...