Green vehicles got off the easiest, making up just 1% of those in the study. The sample included 1,140 cars, though there's no indication as to the total number of each car color in the group.

Should I go for green or black? How often have you asked yourself this question when imagining your new car? The trends of the moment are highlighted in the BASF Color Report, the chemical company's ...

Offering fewer options to average car buyers — and more to the wealthy — enables automakers to bask in the color they care about most: green. Paint by numbers Related stories More from ...