Ghemawat, Pankaj, Thomas M. Hout, and Jordan I. Siegel. "Haier's U.S. Refrigerator Strategy." Harvard Business School Case 705-475, February 2005. (Revised April 2011.) ...

Finally, in 2016, a shocking turn—Haier, the world’s largest appliance manufacturer headquartered in China, acquired GE Appliances. What followed was nothing short of astonishing. Market share ...